consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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60% of Ferrari’s portfolio to be hybrid or electric by 2026

60% of Ferrari’s portfolio to be hybrid or electric by 2026 | consumer psychology | Scoop.it

"Ferrari is speeding up its transition away from the 12-cylinder combustion engines that have been the hallmark of the Italian supercar brand ..."

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Four e-commerce challenges for luxury brands

Four e-commerce challenges for luxury brands | consumer psychology | Scoop.it

"Have you ever noticed that luxury brands rarely sell online? Sure, big names have elaborate, appealing websites, but many of them have restricted ecommerce offerings because it’s just not exclusive enough ..." 

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Get ready to see even more exclusions on department store coupons

Get ready to see even more exclusions on department store coupons | consumer psychology | Scoop.it

"If department stores can’t break their addiction to discounting, designer brands want to help ..."

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Why Rolex watches are the most reputable consumer products in the world ... - Forbes

Why Rolex watches are the most reputable consumer products in the world ... - Forbes | consumer psychology | Scoop.it

"...Also, Rolex is the most reputable company that exclusively produces a consumer product ..."

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Don’t buy our brand | WARC

Don’t buy our brand | WARC | consumer psychology | Scoop.it

"Heineken, Patagonia, and Nestle have all told their customers - against all marketing instincts - to not buy  their brands. The results have been impressive ..."  

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Seven steps to building a luxury brand | warc.com

Seven steps to building a luxury brand | warc.com | consumer psychology | Scoop.it

"Quality, exclusivity and craftsmanship are some of the characteristics traditionally associated with luxury brands, but to compete in today's market, brands must tap into the modern consumer mindset, according to a leading marketing strategist ..."

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How to use FOMO marketing on social media

How to use FOMO marketing on social media | consumer psychology | Scoop.it

"If you want to drive sales and engagement and get users hyped about your brand, FOMO marketing on social media is the way to go ...":

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Chanel opts out of fashion's love affair with online shopping - The Conversation

Chanel opts out of fashion's love affair with online shopping - The Conversation | consumer psychology | Scoop.it

"Chanel opts out of fashion's love affair with online shopping. In the world of luxury fashion, Chanel stands apart from the crowd ..."

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