Alaska Airlines adds exclusively brewed beer in unique can to premium beverage line-up | consumer psychology | Scoop.it
From news.alaskaair.com - February 22, 3:46 AM

"Alaska Airlines is now serving its first-ever custom craft beer exclusively brewed for the carrier by Seattle-based Fremont Brewing. Alaska’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin and served in select Lounges ..."