"There is a lot of talk these days about creating friction-less customer experiences. TK Maxx isn't listening and in their most recent advertisement they celebrate the friction that is an essential part of their customer experience ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Psychologists and others who study the behavior of shoppers say there’s a lot more than greed and gluttony at play when legions of people go running off to shop on Black Friday ..." 
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Scoop.it!
"Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events ..."
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