consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Five brilliant brand collaborations (and what you can learn from them)

Five brilliant brand collaborations (and what you can learn from them) | consumer psychology | Scoop.it

"How collaborations done well are a boon for everyone involved ..."

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Eleven marketing tips you can learn from selfies

Eleven marketing tips you can learn from selfies | consumer psychology | Scoop.it

"On #NationalSelfieDay, I only felt it appropriate to write an article on the social media phenomeon and how it has..."

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How to write a case study with 35 examples and four free templates 

How to write a case study with 35 examples and four free templates  | consumer psychology | Scoop.it

"Find all the marketing case study templates, examples, and how-to writing information you need to make the next one you write a smashing success ..."

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How are the world’s most successful brands using the psychology of color in their branding – The Mission

How are the world’s most successful brands using the psychology of color in their branding – The Mission | consumer psychology | Scoop.it

"If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns! ..."

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Six captivating Instagram ad campaigns

Six captivating Instagram ad campaigns | consumer psychology | Scoop.it

" We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in ..."

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Ten examples of how brands are using digital technology to attract customers

Ten examples of how brands are using digital technology to attract customers | consumer psychology | Scoop.it

"We take a look at 10 real-life examples of how leading brands are using the latest tech offerings like augmented reality, facial recognition and virtual apps to vamp up their marketing campaigns ..."

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The best smart clothing: From biometric shirts to contactless payment jackets

The best smart clothing: From biometric shirts to contactless payment jackets | consumer psychology | Scoop.it

"Smart clothing took its first tentative baby steps in 2015 and while it's not quite gone mainstream just yet, more companies are starting to play around with the concept of connected garments ..."

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Five examples of how the world is overpopulated

Five examples of how the world is overpopulated | consumer psychology | Scoop.it

"In 1968 some people were alarmed at how many people were on the planet given the sharp recent incline when compared to the thousands of years in the past. In 2015, there are 7.2 billion ..."

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Ten very cool examples of experiential marketing

Ten very cool examples of experiential marketing | consumer psychology | Scoop.it
Experiential marketing, what is it good for?

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Use visual content to engage your audience: Nine tips and 25 examples

Use visual content to engage your audience: Nine tips and 25 examples | consumer psychology | Scoop.it

"Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing ..."

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Twenty-five clever print ads

Twenty-five clever print ads | consumer psychology | Scoop.it

"Print may slowly be giving way to television and Internet, but it is still one of the most powerful advertising mediums ..."

Mai Lam's curator insight, April 13, 2014 7:09 AM

This article talks about how the implementation of print ads and how they are still an effective advertising medium if applied carefully. The article displays 25 examples of interesting and successful print ads created by the companies in order to provoke a response from their consumers.

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The Big List of Social Media Cases -- only hands-on examples, across industries.

The Big List of Social Media Cases -- only hands-on examples, across industries. | consumer psychology | Scoop.it

"After leaving Maersk Line to join Wibroe, Duckert & Partners, and after having met with numerous clients across industries, one question I get again and again is this: “Maersk Line aside, can you give us some hands-on social media examples that are relevant to our company?...”

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10 Most Amazing Creatives on Social Media - World News Report

10 Most Amazing Creatives on Social Media - World News Report | consumer psychology | Scoop.it

"If you own your own business or are otherwise involved in marketing, you’re likely inundated with information about social media for business. Sometimes it seems like every other business networking has to do with “Getting Your Business on Facebook” or “Tweeting Your Way towards Success.”..."

Nancy Barnett's curator insight, March 14, 2014 10:30 PM

Demonstrating the Power of the Visual.

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Thirteen of the best Facebook ad examples that actually work (and why)

Thirteen of the best Facebook ad examples that actually work (and why) | consumer psychology | Scoop.it

"Find out how Facebook ads work today, the types and formats available to you, and 13 Facebook Ads examples that show how best to use them ...."

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Retail innovation: Trends, challenges and opportunities | Innovation Management

Retail innovation: Trends, challenges and opportunities | Innovation Management | consumer psychology | Scoop.it

"Retail giants such as Amazon have literally eaten up thousands of stores world over, capturing considerable market share. Although legacy retailers can blame Amazon (think Prime, Marketplace, Echo, Go, and several patents and acquisitions) for anticipating consumer needs and redefining retail, they ..."

Brenda Jackson's curator insight, July 14, 2018 3:08 PM
Retail big box stores are closing down left and right. Whoever though Toys'R'Us and stores like Sears would be closing stores. What you care about is how does this impact prices for you now and in the future?Let's hope Amazon will not suppress prices then when all the competition is gone raise prices for consumers. Check out this article
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Five customer experience lessons from the world’s biggest brands 

Five customer experience lessons from the world’s biggest brands  | consumer psychology | Scoop.it

"The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms ..." 

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Eleven examples of Instagram ads we love

Eleven examples of Instagram ads we love | consumer psychology | Scoop.it

"Learn how to craft quality Instagram ads that will drive engagement and revenue for your organization ..."

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Twenty-two companies with really catchy slogans and brand taglines

Twenty-two companies with really catchy slogans and brand taglines | consumer psychology | Scoop.it

"Uncover some of the best brand slogans of all time alongside an explanation of what makes them great ..."

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Ten of the best brands on Twitter (and why they're so successful)

Ten of the best brands on Twitter (and why they're so successful) | consumer psychology | Scoop.it

"Check out these examples of the best Twitter accounts from brands ..."

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Need sample social media policies? Here are seven to inspire yours

Need sample social media policies? Here are seven to inspire yours | consumer psychology | Scoop.it

"About a year ago, Apple unveiled a new set of emojis. The much anticipated update included the option to change the skin color of human emojis to better represent human diversity ..."

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Twenty brilliant Twitter cover photo examples from real brands

Twenty brilliant Twitter cover photo examples from real brands | consumer psychology | Scoop.it

"Get inspired by these eye-catching Twitter cover photos from real brands, and get a free template to create your own ..."

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The power of perception: Why you can't unsee these images

The power of perception: Why you can't unsee these images | consumer psychology | Scoop.it
We're going to rewire your brain. Are you ready?
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Smart Grid: Short on time? Take our quick tour of current smart grid market research

Smart Grid: Short on time? Take our quick tour of current smart grid market research | consumer psychology | Scoop.it

"There’s a wealth of electricity industry and smart grid market research out there, frequently too much to follow. For a quick overview, take a look at a selection of some ..."

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The Power of Metaphor: Getting Inside the Minds of Your Customers - SocialTimes

The Power of Metaphor: Getting Inside the Minds of Your Customers - SocialTimes | consumer psychology | Scoop.it

"While relatively few in number, much like core emotions, each deep metaphor may take many different forms ..."

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The Most Memorable Brand Wins and Fails of 2013

The Most Memorable Brand Wins and Fails of 2013 | consumer psychology | Scoop.it

"2013 held plenty of successful marketing efforts as well as plenty of flops. We collected a few memorable examples..."

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