consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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New Coke: Anatomy of a horrible resolution

New Coke: Anatomy of a horrible resolution | consumer psychology | Scoop.it

"Five classes from one of many worst product rollouts of all time. The Coca-Cola Firm’s personal web site admits that it was most likely “a day that will live in …"

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The importance of small business branding

The importance of small business branding | consumer psychology | Scoop.it

"The image your small business has, its brand, is your main route to emotional engagement with prospective customers and success ..."

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The art and science of emotional engagement

The art and science of emotional engagement | consumer psychology | Scoop.it

"Explore the science of emotion and how we can use it in an empathetic way to create more meaningful content – Content Marketing Institute ..."

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