"Christina Ramirez bootstrapped her bamboo toothbrush firm Plus Ultra in 2012, first launching the brand in Whole Foods where she was an employee. Now her toothbrushes are sold nationwide ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
The supermarket Iceland has announced it will stop using palm oil in its own products by the end of this year. But why is palm oil considered to be controversial? ..." 
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"Companies want to win eco points with consumers but can face unintended consequences ..."
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