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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"...Starbucks must have seen what consumers want in the marketplace and they have built an innovative tool to accommodate our ever-evolving digitally connected population..." 
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Scoop.it!
"New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal..."
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"There is more to cognitive ease than just being put in a good mood. Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content."