"Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"113 million hardcore fans worldwide 147 million occasional viewers US$252 million in global revenues a predicted total prize pool of $71 million for all tournaments and competitions ..." 
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Scoop.it!
"Hordes of fans queue outside, eagerly awaiting a glimpse of their heroes. But this isn't the Champions League final. This isn't the Super Bowl. This is eSports ..."
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