consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The digital evolution: Disrupting and elevating the relationship between brand and consumer 

The digital evolution: Disrupting and elevating the relationship between brand and consumer  | consumer psychology | Scoop.it

"From applications including anticipatory design, personalization, flexibility and interactivity, innovations in digital technology have resulted in the complete turnaround for how a brand markets its products and services ..."

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Swiss watchmakers skeptical of digital revolution

Swiss watchmakers skeptical of digital revolution | consumer psychology | Scoop.it

"Smartwatches are growing in popularity, but watch industry leaders show little interest in combining diamond bezels with digital wizardry ..."

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