consumer psychology
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Real-life consumer psychology – with a touch of technology
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AI influencers: Celebrities of the future or a failed marketing product?

AI influencers: Celebrities of the future or a failed marketing product? | consumer psychology | Scoop.it

"This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers ..."

martin@wte.net's curator insight, November 11, 2022 9:13 AM

AI influencers is a new term to me worthy of some study. 

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Eight social media platforms you need to know

Eight social media platforms you need to know | consumer psychology | Scoop.it

"If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of ..."

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“Who run the world?”: A critical analysis of Beyoncé’s use of Instagram

“Who run the world?”: A critical analysis of Beyoncé’s use of Instagram | consumer psychology | Scoop.it

"The study of the Beyoncé brand through her use of Instagram ..."

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A little more conversation | WARC

A little more conversation | WARC | consumer psychology | Scoop.it

"Part of an effective social strategy is ensuring that campaigns not only anticipate what their audience will talk about but also ensuring that they seamlessly become part of the conversation. ..."

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