consumer psychology
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Real-life consumer psychology – with a touch of technology
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Burned by scandal, Porsche CEO says it's done building diesel cars

Burned by scandal, Porsche CEO says it's done building diesel cars | consumer psychology | Scoop.it

"Diesel is dead. At least, for Porsche it is. In a statement on the automaker's website, Porsche announced it would stop building diesel-powered cars and instead focus on electric cars. Porsche is not demonising diesel ..."

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Volkswagen rolls out 'goodwill' program for some diesel owners

Volkswagen rolls out 'goodwill' program for some diesel owners | consumer psychology | Scoop.it

"Volkswagen of America has announced a "Customer Goodwill Package" to compensate owners of 482,000 2.0-liter diesel cars found to have violated EPA-governed emissions standards, including the VW Beetle, Golf, Jetta, Passat and Audi A3 ..."

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Diesel campaign takes stand on bullying | News & Analysis, News Bites | BoF 

Diesel campaign takes stand on bullying | News & Analysis, News Bites | BoF  | consumer psychology | Scoop.it

"The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light ..."

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Volkswagen says 11 million cars worldwide are affected in diesel deception - The New York Times

Volkswagen says 11 million cars worldwide are affected in diesel deception - The New York Times | consumer psychology | Scoop.it

"The company did not provide information on where the affected cars are, but the overwhelming majority are probably in Europe, where the company dominates the market ..."

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