consumer psychology
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Real-life consumer psychology – with a touch of technology
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'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene

'You can be a bogan and wear Gucci': Why menswear is gaining pace in fashion scene | consumer psychology | Scoop.it

"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."

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Why £300 is the most tempting price tag of all - Daily Mail

Why £300 is the most tempting price tag of all - Daily Mail | consumer psychology | Scoop.it

"It wasn't that long ago that spending £300 out shopping was extravagant. But now it has become the so-called ‘sweet spot’ for brands. So how are people rationalising splashing the cash for just one item? ..."

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Do diffusion lines still make sense? - The Business of Fashion

Do diffusion lines still make sense? - The Business of Fashion | consumer psychology | Scoop.it

"Since their inception, second-tier “diffusion” lines like Emporio Armani, D&G and Marc by Marc Jacobs, which combined the halo of a designer brand with more accessible fabrications and lower price points, grew to become ..."

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Harrods makes it personal-Telegraph

Harrods makes it personal-Telegraph | consumer psychology | Scoop.it

"The store unveils "A Celebration of Customisation" this coming weekend, with a host of designers making personalised pieces ..."

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Why Target's new plus-sized line could redefine $17.5 billion, underserved market

Why Target's new plus-sized line could redefine $17.5 billion, underserved market | consumer psychology | Scoop.it

"Target rolls out high-profile designer collections all the time. But its latest line could be a game changer for a woefully underserved market. When the nation’s second largest general merchandise retailer rolls out a plus-sized line to its 1,800 stores that’s built from scratch, attention must be paid ..."

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