consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Acquisition fever has gripped retail. Could Nordstrom be Amazon's next target?

Acquisition fever has gripped retail. Could Nordstrom be Amazon's next target? | consumer psychology | Scoop.it

"Amazon and Walmart have been on a buying spree, could a department store chain be next? ..."

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JCPenney has lots of data on shoppers, isn’t using it for anything

JCPenney has lots of data on shoppers, isn’t using it for anything | consumer psychology | Scoop.it

"The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the ..."

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Macy's decides to grow by targeting bargain-hunters

Macy's decides to grow by targeting bargain-hunters | consumer psychology | Scoop.it

"How does a department store company grow when department stores, as a category, are not doing so well? They have to go where customers are, and in general where customers are headed is "downmarket ..."

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The fall of the department store makeup counter

The fall of the department store makeup counter | consumer psychology | Scoop.it

"When it comes to beauty products, millennials are a suspicious crew. Burned by stressful counter experiences and hyperbolic magazine reviews, and harboring a sense that very few opinions ..."

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Re-branding a beloved Parisian department store

Re-branding a beloved Parisian department store | consumer psychology | Scoop.it

"Re-branding a beloved Parisian department store is no small task, especially one born in 1879. On a recent Friday afternoon, half a dozen people queue to buy Nespresso capsules at department store, BHV ..."

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Bright old things and the silver spend - The Business of Fashion

Bright old things and the silver spend - The Business of Fashion | consumer psychology | Scoop.it

"Since 2011, British department store group Selfridges has kicked off each retail year with its ‘Bright Young Things’ initiative, celebrating fresh young talent in its flagship London store ..."

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