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Scoop.it!
"The current pandemic has no real comparison point in modern history. But we do know that moments of crisis often re-shape our cultural values and individual psyche. From a marketing perspective, most brands will need to rip up their rulebook and start afresh ..." 
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Scoop.it!
"China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and aim toward specific motivations ..."
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Scoop.it!
"The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally ..."
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