consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Boost targets kids via parents' phones | WARC

Boost targets kids via parents' phones | WARC | consumer psychology | Scoop.it

"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."

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Indian sporting heroes spark new trend : News from warc.com

Indian sporting heroes spark new trend : News from warc.com | consumer psychology | Scoop.it

"Brands looking to tap into India's love of cricket need to consider the role of the moustache following the recent success of the national team in the Champion's Trophy tournament..."

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Cricket tries to adapt to new digital TV age - The Age

Cricket tries to adapt to new digital TV age - The Age | consumer psychology | Scoop.it

"As consumer behaviour changes in the digital age, TV viewers are taking control of their viewing habits and traditional programming is struggling but Cricket Australia CEO James Sutherland says ..."

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