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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"There’s something about consumer psychology. Most buyers would love to see social proof of your credibility before they make every purchasing decision ..." 
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"Research suggests that people heed negative reviews more than positive ones — despite their questionable credibility ..."
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"Brands should consider tapping the emerging "learning economy" to fulfil the burgeoning consumer desire for informative and educational content, Mark Addicks, the former CMO of General Mills, has argued ..."
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"Most of us check out a company online before we decide where to spend our money. CBC’s Marketplace investigated how businesses can artificially inflate their online credibility through paid testimonials and fake reviews ..."
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"There has been a growing trend of brands using celebrity ambassadors to promote their products. This form of endorsement has generated social conversation about the brands as well as the endorsers themselves ..."
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"Just because 'everyone's doing it,' doesn't mean your brand should follow suit ..."
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"The Advertising Standards Council of India (ASCI) has clamped down on exaggerated claims made by celebrities endorsing products with a new set of guidelines that will require them to do more than simply repeat the lines they are given by advertisers ..."
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"Yesterday, it seems like virtually every tech outlet – and a few mainstream news titles too – wrote about a fighting app called Rumblr. A Tinder for fighting, if you will ..."
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