consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why craft beer’s rise is a warning flag for all sorts of big brands

Why craft beer’s rise is a warning flag for all sorts of big brands | consumer psychology | Scoop.it

"Research suggests a supply-driven explanation for millennials’ taste for craft beer ..."

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What’s killing big American beer? « CBS Boston

What’s killing big American beer? « CBS Boston | consumer psychology | Scoop.it

"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."

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Who knows what they’re drinking? | WARC

Who knows what they’re drinking? | WARC | consumer psychology | Scoop.it

"A recent news story flagged up how wine brands are out of touch with their audience, says Oli Flower of Reprise: consumers want simplicity, yet the category fuels confusion ..."

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Craft beer branding guide by CODO Design -

Craft beer branding guide by CODO Design - | consumer psychology | Scoop.it

"A comprehensive guide to branding your craft brewery ..."

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