consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Google rolls out new Find My Device network to Android devices

Google rolls out new Find My Device network to Android devices | consumer psychology | Scoop.it

"Google is rolling out an upgraded Find My Device network to Android devices in the United States and Canada, almost one year after it was first unveiled during the Google I/O 2023 conference in May ..."

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You can now buy Amazon products through Snapchat ads

You can now buy Amazon products through Snapchat ads | consumer psychology | Scoop.it

"Users won't have to exit the app to purchase the products. Amazon is always finding ways to increase its customer base, and it is doing so successfully as it is the top e-commerce company ..."

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Walmart will airdrop eggs and ice cream by drone for some Texans

Walmart will airdrop eggs and ice cream by drone for some Texans | consumer psychology | Scoop.it

"Retail giant promises deliveries in a half hour or less -- if you live in the right neighborhood ..."

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Pizza was the restaurant hero of 2020 - The New York Times

Pizza was the restaurant hero of 2020 - The New York Times | consumer psychology | Scoop.it

"Its ease and affordability made it a pandemic staple for many families and a rare bright spot in an industry that has been decimated ..."

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In the beginning were the words – how consumers read packaging: Four principles | WARC

In the beginning were the words – how consumers read packaging: Four principles | WARC | consumer psychology | Scoop.it

"Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is also a behaviour governed by cognitive biases and mental short cuts (heuristics). Consumers subconsciously judge brand copy according to four principles and this reading influences their purchase decisions ..."

 

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Shoprite and Pick n Pay to open spaza shops in townships

Shoprite and Pick n Pay to open spaza shops in townships | consumer psychology | Scoop.it

"It’s great for consumers – they’ll be left with more money in their pockets - but also hugely disruptive ..."

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Foldable phones are here. Do we really want them? - The New York Times

Foldable phones are here. Do we really want them? - The New York Times | consumer psychology | Scoop.it

"The jury is out on whether bendable screens are a lasting trend or a passing fad ..."

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Africa's quiet cashless payments revolution

Africa's quiet cashless payments revolution | consumer psychology | Scoop.it

"There has been a quiet digital payments revolution in Africa. The new decade's challenge is making those local digital wallets, global ..."

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Why online gifting is critical to your eCommerce success

Why online gifting is critical to your eCommerce success | consumer psychology | Scoop.it

"This article looks at the different ways you could use online gifting in your store to improve your website conversion rate ..."

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'A tale of two cities': Supermarket giant Coles sees a split in Australian consumers

'A tale of two cities': Supermarket giant Coles sees a split in Australian consumers | consumer psychology | Scoop.it

"Supermarket giant sees a split emerging among Australian consumers - between those doing it tough and those willing to pay more for convenience ..."

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Reusable packaging from big brands: Will consumers buy in? 

Reusable packaging from big brands: Will consumers buy in?  | consumer psychology | Scoop.it

"A new service is partnering with major brands to offer popular consumer products in reusable packaging – but will it convince people to go green? ..."

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How Tinder changed dating for a generation

How Tinder changed dating for a generation | consumer psychology | Scoop.it

"When Tinder became available to all smartphone users in 2013, it ushered in a new era in the history of romance ..."

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I tried the two Chinese bike-sharing giants trying to take over the world, and it was immediately obvious why they can't seem to crack the US

I tried the two Chinese bike-sharing giants trying to take over the world, and it was immediately obvious why they can't seem to crack the US | consumer psychology | Scoop.it

"One of the hottest sectors of Chinese tech is "dockless-bike sharing." The two primary companies, Mobike and Ofo, have expanded aggressively in recent years across the world. But both companies have faced unforeseen challenges upon trying to enter the US market ..."

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TikTok launches integration with music streaming platforms

TikTok launches integration with music streaming platforms | consumer psychology | Scoop.it

"Enhanced music discovery via TikTok clips ..."

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Aldi makes major change to its online shopping and customers finally have a new way to buy on a budget

Aldi makes major change to its online shopping and customers finally have a new way to buy on a budget | consumer psychology | Scoop.it

"ALDI is switching up its look as it makes a major change to its online shopping format.Shoppers know and love Aldi for its high quality food at afford..."

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More consumers are using buy now, pay later apps (VIDEO)

More consumers are using buy now, pay later apps (VIDEO) | consumer psychology | Scoop.it

"Consumer protection advocates are concerned that buy now, pay later products are innovative debt traps ..."

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Thirty-five innovations that transformed our home life | Inquirer Business

Thirty-five innovations that transformed our home life | Inquirer Business | consumer psychology | Scoop.it

"Can you imagine the hassle of not having a refrigerator at home? How would the present be like if the world wide web was not invented? We go through our day-to-day chores at home without realizing how..."

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Cloth face masks will soon have certification labels —

Cloth face masks will soon have certification labels — | consumer psychology | Scoop.it

"Outside of medical settings, the face coverings people use have a wide range of efficacy. A new industry standard could change that ..."

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The unsung customer-loyalty hero? The post-purchase experience

The unsung customer-loyalty hero? The post-purchase experience | consumer psychology | Scoop.it

"Global consumers’ appetite for imported goods is increasing as our world continues to get smaller. However, in the quest to create a seamless ordering and shipping experience to acquire new global customers, companies ..." 

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Three trends to watch in 2020

Three trends to watch in 2020 | consumer psychology | Scoop.it

"Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead ..."

  • Convenience, re-defined
  • Local go hyper-local
  • Tech takes the lead
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Consumers, retailers at odds on ease of returns

Consumers, retailers at odds on ease of returns | consumer psychology | Scoop.it

"Fifty-seven percent of consumers say returns are a hassle or could be easier, according to Oracle's new Global Customer Experience Trends report emailed to Retail Dive ..."

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NRF survey: Consumers mostly interested in tech solutions that make shopping easier

NRF survey: Consumers mostly interested in tech solutions that make shopping easier | consumer psychology | Scoop.it

"Consumers are embracing the use of retail technologies that improve their shopping experience ..."

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Lyft and Uber for seniors

Lyft and Uber for seniors | consumer psychology | Scoop.it

"Ride-sharing technology has the potential to lead to vast improvements in the lives of older adults. Read more about Lyft and Uber for seniors and the potential they have to improve seniors' lives ..."

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Social media is taking the store: Three surprising reasons Facebook, Snapchat, Spotify are into retail | CustomerThink 

Social media is taking the store: Three surprising reasons Facebook, Snapchat, Spotify are into retail | CustomerThink  | consumer psychology | Scoop.it

This is what several social media networks seem to think. Platforms from Snapchat to Facebook have been investing in retail to capture broader consumer interest and, apparently, boost revenue and followers ..."

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Smart checkout tech at retail projected to hit $45B  

Smart checkout tech at retail projected to hit $45B   | consumer psychology | Scoop.it

"Still, Juniper estimates it will take until 2021 to have more than 2,000 retail outlets deploying smart checkout technologies ..."

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