consumer psychology
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Real-life consumer psychology – with a touch of technology
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When brands advocate social causes, authenticity is key

When brands advocate social causes, authenticity is key | consumer psychology | Scoop.it

"Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad ..."

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Palm oil: What are the issues? - CBBC Newsround

Palm oil: What are the issues? - CBBC Newsround | consumer psychology | Scoop.it

The supermarket Iceland has announced it will stop using palm oil in its own products by the end of this year. But why is palm oil considered to be controversial? ..."

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The rise of prankverts a controversial content trend | The Wall Blog

The rise of prankverts a controversial content trend | The Wall Blog | consumer psychology | Scoop.it

"The rise of the prankvert: a controversial emerging content trend..."

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Powerful marketing and fragile markets: The Dolce & Gabbana case 

Powerful marketing and fragile markets: The Dolce & Gabbana case  | consumer psychology | Scoop.it

"After a controversial ad accused of racism and sexism in social media, Dolce & Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country ..."

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The controversial rise of the 'Food Babe' - New York Post

The controversial rise of the 'Food Babe' - New York Post | consumer psychology | Scoop.it

"It’s been a big month for menu changes at the nation’s largest food companies, including: Dunkin’ Donuts will remove the whitening agent titanium dioxide from its powdered donuts. McDonald’s and Co ..."

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