consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Will VoiceFirst personal assistants kill brand marketing? –

Will VoiceFirst personal assistants kill brand marketing? – | consumer psychology | Scoop.it

"I recently read an interesting article in Harvard Business Review by Niraj Dawar, that outlined how the rise of voice-led AI platforms is a game changer for marketing as we know it.The premise of the argument is that because AI platforms and ‘personal assistants,’ such as Alexa, Cortana and Siri,..."

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Why customer psychology is the key to successful content marketing

Why customer psychology is the key to successful content marketing | consumer psychology | Scoop.it

"Do you leverage the power of emotions and customer psychology while creating content? ..."

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Twenty of the best free stock photo sites

Twenty of the best free stock photo sites | consumer psychology | Scoop.it

"Looking to spruce up your content marketing without breaking the bank? Here are 20 sites that offer free stock photos ..."

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Four board games every marketer should play

Four board games every marketer should play | consumer psychology | Scoop.it

"Board games aren't just fun and games! Well technically they are, but we'll dive into how board games can help marketers tap into their creative side and boost their strategy ..."

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The rise of the brand newsroom: Why brands are becoming publishers by @ItIsMillerTime

The rise of the brand newsroom: Why brands are becoming publishers by @ItIsMillerTime | consumer psychology | Scoop.it

"Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the "brand newsroom" trend grew ..."

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What's the magic behind the social success of Disney?

What's the magic behind the social success of Disney? | consumer psychology | Scoop.it

"Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different ..."


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Sam Hassan's curator insight, March 5, 2015 8:24 PM

I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out

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The top 25 most influential content marketing brands of 2014

The top 25 most influential content marketing brands of 2014 | consumer psychology | Scoop.it

"Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute ..."


Via Jeff Domansky
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Brands that lead the content marketing charge: how they dominate

Brands that lead the content marketing charge: how they dominate | consumer psychology | Scoop.it

"Content is king' – it’s an annoyingly over-used phrase, yet it captures the essence of the present-day marketing scene. Nine in 10 organizations market with content and 78% of CMOs think custom content is the future of marketing...."

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The anatomy of content marketing infographic - ContentPlus

The anatomy of content marketing infographic - ContentPlus | consumer psychology | Scoop.it

"Just as the heart powers the body, content powers online marketing success. Our infographic explores just how successful content marketing can help businesses grow online..."

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Is the hierarchy of consumer needs the key to understanding your audience? 

Is the hierarchy of consumer needs the key to understanding your audience?  | consumer psychology | Scoop.it

"A new consumer psychology study suggests that our customers' priorities have changed, with deep consequences for content marketers ..."

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How this tie shop accidentally became a content marketing master 

How this tie shop accidentally became a content marketing master  | consumer psychology | Scoop.it

"Most companies are painfully bad at getting attention. Ties.com bucks that trend ..."

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Thirty-one types of content we crave [Infographic]

Thirty-one types of content we crave [Infographic] | consumer psychology | Scoop.it

"Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute ..."

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Twenty-five brands to follow for visual content marketing inspiration

Twenty-five brands to follow for visual content marketing inspiration | consumer psychology | Scoop.it

"Struggling to use visual content in your social media posts? Don't worry. Here are 25 brands teeming with visual content marketing inspiration! ..."

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Nine word-of-mouth campaigns that rocked | Cision

Nine word-of-mouth campaigns that rocked | Cision | consumer psychology | Scoop.it

"Word-of-mouth marketing drives brand awareness and sales, but how do you do it? These nine word-of-mouth campaigns from household names will inspire you ..."


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The visual science of content marketing and what it means for creatives - The Content Standard by Skyword

The visual science of content marketing and what it means for creatives - The Content Standard by Skyword | consumer psychology | Scoop.it

"Is there a visual science of content marketing? Content creators should learn not only how to capture the eye's attention, but also why ...."

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Three campaigns that prove Coca-Cola is mastering content marketing - iMediaConnection.com

Three campaigns that prove Coca-Cola is mastering content marketing - iMediaConnection.com | consumer psychology | Scoop.it
"Content and social go together like peanut butter and jelly. Here's how one iconic brand is setting this trend on fire ..."
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Social Media Smackdown: Instagram vs. Vine

Social Media Smackdown: Instagram vs. Vine | consumer psychology | Scoop.it

"In the great Vine vs. Instagram battle, which better matches your content marketing strategy? We break it down for you..."

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