"Emotional branding may be dead..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"There are a number of ways that consumers can feel that brands have not delivered. Some are about what was done or not done; some are about what was understood ..."
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"As consumers become increasingly comfortable investing in denim, luxury brands are looking to win their business with upscale jeans ..."
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"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..."
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"...With the recent announcement that Facebook plans to adopt video ads, marketers will soon be filling 15 second spots in your Facebook News Feed. Why so short?..."
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"Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested ..."
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"They're finally in stores and on people's arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I'm talking about the Apple Watch, of course ..."
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"Look to Toms Shoes as a good working example of the “consumer as hero/brand as mentor” philosophy ..."
Leona Ungerer's insight:
"Finally, consumers are likely to favour brands that share values they care about, so establish a meaningful purpose and share it often to encourage cooperation, participation and even more sharing."
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