"The “Barbie” movie starring Margot Robbie has fans of the Mattel doll snapping up branded pink merchandise, from Barbie-themed jackets to vintage dolls ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Self-service technologies — like self-checkouts or government service kiosks — are decreasing interactions with other people. This may affect our politics and sense of community ..." 
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"Hasbro has teamed up with Formlabs to make your childhood dreams come true ..."
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"Perhaps one of the best ways to start building an understanding of Gen Z is to see how they are behaving similarly to and differently from other generations when it comes to brand loyalty ..."
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"Donation-driven marketing is a new and unique consumer incentive worth paying attention to ..."
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"As John Lewis pulls its controversial home insurance ad, research shows that people in the creative industries increasingly think more like each other and less like the consumers we serve. This means that miscommunication is a growing risk, says Warwick Cairns ..."
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"These huggable, collectible plush toys have cultivated a fandom in a year of grief, isolation and uncertainty..."
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"Just the sight of BTS’ ‘golden maknae’ in proximity to anything – from a US$2,300 Prada jacket to everyday laundry detergent and even a toothbrush – is enough to clear shelves and web stocks in a flash ..."
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"Late at night, Lalo Lopez heads to a small Shanghai studio for a livestream, punting Chinese products from cycling shorts to vacuum cleaners to Spanish..."
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"Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is also a behaviour governed by cognitive biases and mental short cuts (heuristics). Consumers subconsciously judge brand copy according to four principles and this reading influences their purchase decisions ..."
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"So you finally hit the shops and cafes after weeks of lockdown. After disinfecting your hands, following the arrows around the shop or to your table, taking care to avoid others where possible..."
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"Are you ready to travel once stay-at-home orders are lifted in your region? A recent survey of over 30,000 Americans suggests that 46% of Americans will travel immediately after orders are lifted; 19% will wait two to six months; 18% have no plans to travel; 52% of those planning to travel prefer..."
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"Celebrity endorsements sell products, even when the star outshines the brand.In a new study, Wharton experts use neuroscience to understand consumer decision-making. ..."
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"To find space for all our possessions, or even hide our purchases from loved ones, Australians pay an average of $163 per month to store items we cannot fit in our houses. But why do we buy so much? ..."
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"What's so special about iOS that people keep coming back to it? Let's find out ..."
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"Most of today’s consumers aren’t mindlessly following trends ..."
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"Retailers have a range of strategies to encourage us to spend more - but they can help us to make healthier choices too..."
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"Rolls-Royce CEO Torsten Müller-Otvös said the company's sales hit a record high in 2021, as more people realised "life can be short" ..."
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"With techniques honed in China, a new breed of company offers expensive loans to people devastated by the pandemic. If they can’t repay, family and friends hear all about it ..."
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"The luxury brand is hoping to attract young customers with a pair of cheap, digital "shoes..."
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"That gooey cheese you see in pizza advertising is actually glue. That's probably not a surprise. Consumers understand that with choices, marketing matters ..."
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"The fashion and luxury segments of the market are synonymous with carefully curated branding and strict reputation management, which have been tested ..."
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"To survive COVID-19, luxury retailers are being forced to master something they've always avoided: impersonal transactions...."
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"The Covid-19 crisis is reshaping the top of the luxury market with consumers being more selective and spending less, according to a study by Boston Consulting Group and Altagamma released on Tuesday ..."
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