"When it comes to selecting a drink, a consumer will gravitate toward something that pleases her taste buds. But how will she make a selection between the plethora of options in a single category? Packaging ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even denim ..." 
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"Getting more and more choices to choose from for a product/service feels very empowering, doesn't it? It feels liberating to have the freedom to pick what' ..."
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"Businesses using this power to their advantage will be the ones to beat the competition..."
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"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..."
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"In an ideal world, there would be ample, healthy competition in every industry and consumers everywhere would have access to these numerous options. Additionally, every company would behave ethically and efficiently, respecting consumers and the law ..."
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