consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Africans are changing how they consume music and even taking on international streaming giants ·

Africans are changing how they consume music and even taking on international streaming giants · | consumer psychology | Scoop.it

"Following global trends, compact disc (CDs) sales on the continent have been on a steady decline as music lovers ditch the discs for digital downloads ..."

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Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele 

Gucci's cracked the luxury code with millennials, thanks to its dream team of Bizzarri and Michele  | consumer psychology | Scoop.it

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

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Brand loyalty can be earned by following four new rules

Brand loyalty can be earned by following four new rules | consumer psychology | Scoop.it

"Consumers are better informed than ever – but canny businesses can still earn their loyalty by giving them connection, convenience, comfort and community ..."

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How Toyota Land Cruisers are being turned into mobile cell towers

How Toyota Land Cruisers are being turned into mobile cell towers | consumer psychology | Scoop.it

"Australia is a beautiful, vast country with hardly anybody living it. That’s why some 70 percent of the landmass has no cell coverage. But there are still enough people around to try and come up with a creative strategy for backcountry communication ..."

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Smart devices spy on you – two computer scientists explain how the Internet of Things can violate your privacy

Smart devices spy on you – two computer scientists explain how the Internet of Things can violate your privacy | consumer psychology | Scoop.it

"Internet-connected appliances tempt people with science fictionlike conveniences, but beneath the sparkling surface lurk potential privacy violations ..."

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Is Amazon working on a new messaging app called Anytime?

Is Amazon working on a new messaging app called Anytime? | consumer psychology | Scoop.it

"Messaging apps today are one of the most popular ways consumers communicate today, not just with each other but, increasingly, with businesses an ..."

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The connected car and another fragmented market

The connected car and another fragmented market | consumer psychology | Scoop.it

"As any new industry takes shape, technical fragmentation occurs. The connected car is new and hot and, like markets prior, there’s a huge land-grab. ..."

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Connectivity in the car is not that safe, studies conclude - ConsumerAffairs

Connectivity in the car is not that safe, studies conclude - ConsumerAffairs | consumer psychology | Scoop.it

"Carmakers have, in recent years, spent a lot of effort beefing up their entertainment systems, adding bluetooth connectivity to allow streaming from smartphone ..."

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