consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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The seven basic human needs that successful businesses focus on

The seven basic human needs that successful businesses focus on | consumer psychology | Scoop.it

"The key to a successful company is understanding the concept of personal needs: your own and those of your customers ..."

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How our need for connection pushes tech further

How our need for connection pushes tech further | consumer psychology | Scoop.it

"Dating and technology have gone hand in hand. Even in the early days of computers, tech was used to find love ..."

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What connects consumers to celebrity brands?

What connects consumers to celebrity brands? | consumer psychology | Scoop.it

"Is it “star power” or something deeper? ..."

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How social media is reshaping the beauty industry

How social media is reshaping the beauty industry | consumer psychology | Scoop.it

"GlobalWebIndex's Olivia Valentine looks at the role social media has played, and continues to play, in shaping the beauty industry ..."

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Psst. Look over here.

Psst. Look over here. | consumer psychology | Scoop.it

"Eye contact — even with characters on food packages — makes us feel a connection ..."

Ruth Obadia's curator insight, May 18, 2014 7:50 AM

Only actual eye contact fully activates those parts of the brain that allow us to more acutely and accurately process another person’s feelings and intentions. Think of it as a cognitive jump-start that occurs whenever you lock eyes with another person, whether in front of you or across a crowded room.

Even the brains of legally blind people have been shown to light up when someone looks them in the eye. It’s a sort of primal awareness and why you sometimes feel someone is looking at you before you turn and see them. This has obvious evolutionary benefits for detecting and discerning potential mates and predators.