consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How the world's biggest brands got their names

How the world's biggest brands got their names | consumer psychology | Scoop.it

"A brand’s name is the first thing potential customers encounter. Here's how to get it right ..."

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How to conduct icon usability testing (and do icons even improve usability?)

How to conduct icon usability testing (and do icons even improve usability?) | consumer psychology | Scoop.it

"Do icons improve usability? It depends on how extensively you've tested the five elements of icon usability during the development stages. Here's how ..."

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What does 'low calorie' ACTUALLY mean? Food labels mislead consumers

What does 'low calorie' ACTUALLY mean? Food labels mislead consumers | consumer psychology | Scoop.it

"A new study, conducted between Duke and the University of North Carolina, found that grocery store claims mislead consumers. We break it down and tell you what's being hidden ..."

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