consumer psychology
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Real-life consumer psychology – with a touch of technology
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Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now

Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now | consumer psychology | Scoop.it

"Consumers now are looking for more than great products. They want things that make the world better, made by people that share their values. That makes retail a much more complicated business than ever before ..."

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Tech brands need to rethink devices

Tech brands need to rethink devices | consumer psychology | Scoop.it

"Only one in five consumers using a new digital device is able to do so without experiencing any problems, according to a new study which suggests that tech brands are not focused enough on the entire customer experience ..."

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Unilever finds that shrinking its footprint is a giant task

Unilever finds that shrinking its footprint is a giant task | consumer psychology | Scoop.it

"Unilever has pledged to cut its environmental impact in half while improving the health of one billion people, but sustainability is turning out to be complicated ..."

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