"There's a growing trend of people using shops as a showroom to test stuff out, then going home to search for the best deal online ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"...Gutfreund describes them as vocal consumers who were raised to believe their thoughts are valuable and who frequently voice those opinions through social media. They are more likely to buy a product because they believe in what the company stands for and stop buying it if the company does something that offends them, she said..." 
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