"The use of color in design can affect the emotions and moods of the people viewing those color palettes. Using colors wisely can improve user experience and induce desired behaviors (including conversion rates) in significant ways ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. That’s color psychology in action ..." 
Scoop.it!
"The impact of colours on our subconscious has meant a lot of thought goes into brands' colour choices. Which industries use which colours the most? ..."
Scoop.it!
"The use of colors helps you make them see what you want them to see and invoke the emotions you want them to feel, and ultimately to persuade them to give your ..."
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Scoop.it!
From
trap
"When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public. One of the most important considerations for a business is the color or colors they use ..."
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"If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns! ..."
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"Dove beauty products recently went to Ladies Day at the Galway Races to celebrate the best dressed women- confident enough to wear their most colourful dress ..."
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