consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Tweets about the green M&M's 2022 redesign

Tweets about the green M&M's 2022 redesign | consumer psychology | Scoop.it

"The Green M&M is getting a little makeover and fans of the characters have quite a bit to say ..."

Leona Ungerer's insight:

Strong language 

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Four buzzwords that will impact the denim industry In 2020 –

Four buzzwords that will impact the denim industry In 2020 – | consumer psychology | Scoop.it

"Color, transparency, upcycling and nostalgia are having a lasting impact on the global denim industry ...

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The psychology behind brand loyalty [infographic]

The psychology behind brand loyalty [infographic] | consumer psychology | Scoop.it

"In the University of Southern California’s infographic, you’ll learn about how different strategies can enhance image perception of companies, and how popular brands are showing how it can be done ..."

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Here is Absa’s brand new look

Here is Absa’s brand new look | consumer psychology | Scoop.it

"Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. ..."

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As companies rely on more branding elements, the question becomes: What is in a color? — 

As companies rely on more branding elements, the question becomes: What is in a color? —  | consumer psychology | Scoop.it

"The protectability of colors has been a recurring topic of interest in fashion for years, but particularly in the wake of the 2013 decision from the Second Circuit Court of Appeals , which held that Christian Louboutin does, in fact, have a valid trademark in “Chinese red” for use on the soles of ..."

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Smarties: How the stocking staple got its name

Smarties: How the stocking staple got its name | consumer psychology | Scoop.it

"How the chocolate we know and love started life as the butt of an unsavoury joke ..."

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Selfie style: how the consumer hunger to be picture-perfect is impacting cosmetics

Selfie style: how the consumer hunger to be picture-perfect is impacting cosmetics | consumer psychology | Scoop.it

"In this trend special, we take a look at why and how ‘selfie culture’ is impacting on colour cosmetics ..."

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Nine inspirational packaging design trends for 2017 - 99designs Blog 

Nine inspirational packaging design trends for 2017 - 99designs Blog  | consumer psychology | Scoop.it

"From unique die cuts to bold patterns to postal-inspired, these are the 9 packaging design trends we're predicting will be hot in the new year ..."

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Three tips for engaging social media visuals

Three tips for engaging social media visuals | consumer psychology | Scoop.it

"Want to grab short attention spans? Here are three ways to do so with distinctive images and infographics ..."

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The evolution of logos in marketing: Where did it all begin?

The evolution of logos in marketing: Where did it all begin? | consumer psychology | Scoop.it

"A brief history of logos and how they have evolved into a powerful modern marketing tool, with examples of successful and not-so-successful logo designs ..."

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The power of colour in branding | Infographic | Creative Bloq

The power of colour in branding | Infographic | Creative Bloq | consumer psychology | Scoop.it

"This bold and beautiful infographic delves into the psychology of colour in brands ..."

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Neuro study offers new spin on magazines

Neuro study offers new spin on magazines | consumer psychology | Scoop.it

"A paper in the latest issue of the Journal of Advertising Research (JAR) explodes the toolkits of generations of magazine publishers that have insisted the top portion of a right-hand page is the most desirable advertising position ..."

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The psychology of green branding [infographic] - ImagiBrand

The psychology of green branding [infographic] - ImagiBrand | consumer psychology | Scoop.it

"Green branding promotes clarity of the mind and the balancing of our emotions. Our infographic looks at the various meanings of green around the world ..."

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Colour will have an emotional effect on post-COVID-19 apparel purchases –

Colour will have an emotional effect on post-COVID-19 apparel purchases – | consumer psychology | Scoop.it

"Fashion Snoops describes five color stories for Spring/Summer 2021 that will be important for the fashion industry’s coronavirus recovery ..."

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Why Apple is embracing color after years of minimalism

Why Apple is embracing color after years of minimalism | consumer psychology | Scoop.it

"When you think about this company, it started in color and was always known for color,” says Laurie Pressman, VP of the Pantone Color Institute...."

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How social media is shaping beverage trends

How social media is shaping beverage trends | consumer psychology | Scoop.it

"Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels ..."

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The best science-based tips to build an unforgettable brand identity 

The best science-based tips to build an unforgettable brand identity  | consumer psychology | Scoop.it

"How do you design a great logo or write a great tagline? Find out how to create a truly great brand identity, based on the most interesting research and studies ..."

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Five brands so strong they don't need a logo

Five brands so strong they don't need a logo | consumer psychology | Scoop.it

"The right brand assets can get a message across without a logo ..."

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Lyft goes after Uber’s business users with new “lux” service

Lyft goes after Uber’s business users with new “lux” service | consumer psychology | Scoop.it

"While Uber has long courted business commuters with its premium UberBlack and UberXL, competitor Lyft’s comparable offerings didn’t match up. Now Lyft hopes to drink some of Uber’…"

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Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding

Instagram post by Leona Ungerer • Mar 7, 2017 • Colour in branding | consumer psychology | Scoop.it

Large companies carefully choose the #colours representing their #brands to send the right message…”

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What is the color of beauty?

What is the color of beauty? | consumer psychology | Scoop.it

"A multibillion-dollar industry of skin-whitening products dominates the West African beauty market, creating a world of mixed messages for the women who live there ..."

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Sixteen places to find free styled stock photos that do not suck

Sixteen places to find free styled stock photos that do not suck | consumer psychology | Scoop.it

"Looking for pretty free styled stock photos? Here are the most awesome places to find pretty ones! ..."

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Twenty famous logos color swapped with their competitors

Twenty famous logos color swapped with their competitors | consumer psychology | Scoop.it

"Brazilian graphic designer Paula Rúpolo was commissioned to create a unique brand identity for a new coffee-based soft drink from scratch. As a part of her ..."

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Spotify had no idea how much you'd hate its logo color

Spotify had no idea how much you'd hate its logo color | consumer psychology | Scoop.it

"The music streaming service's lead designer speaks up about what happened when Spotify changed its logo color and the internet collectively got mad ..."

Ayu Dita's curator insight, August 3, 2015 3:56 AM

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ajouter votre perspicacité ...

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Spotify changed the color of its icon and it’s driving people crazy

Spotify changed the color of its icon and it’s driving people crazy | consumer psychology | Scoop.it

"The latest update to Spotify on iOS quietly introduced a new icon for the music streaming service. That new icon is very close to the old one, except the company has tweaked the shade of green and it’s making people mad and confused ..."

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