"One third of consumers worry that they have made the wrong decision after buying a product, especially a major purchase where the typical buying cycle is measured in years, according to new research ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The theory of cognitive dissonance was first posited by American social psychologist Leon Festinger in 1957 to explain the discomfort and mental stress that we feel when our beliefs, ideals or values ..." 
sostika rai's curator insight,
September 14, 2017 2:46 PM
This article talks about the theory of cognitive dissonance. also about how furthermore, Festinger showed that people will actively avoid situations or information that might challenged those beliefs and values in order to avoid dissonance. |
