"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The 57-year-old actor's a little more reliant on his morning coffee after becoming a dad ..." 
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"Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment. Although personal preferences may differ, we all recognize the range of factors that influence our purchasing decisions when it comes to coffee. …"
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"Coffee is a booming business in the U.S., but fast-food companies haven’t been able to capitalize on much of that growth ..."
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"They're more expensive and less eco-friendly than ground or instant coffee, but we can't get enough of single-serve pods ..."
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"Starbucks is taking a note from the fast-food industry's playbook, with a new bundled deal ..."
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"Will a promise of discounted latte lure people to be more civil to a barista? That’s an idea South Korean coffee chain Angel-in-us Coffee is testing ..."
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"There are several reasons I tend to shy away from writing about mainstream coffee reportage — not least among them, it seems kind of rude. Also, mainstream sources are generally writing for a different ..."
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"The participants preferred the taste of, and were willing to pay more for, the "eco-friendly" coffee, at least those who scored high on a questionnaire on attitudes toward sustainable consumer behaviour..."
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"The concept of sustainability is not just a feel-good marketing concept; it is both a moral and functional imperative. And so, to make the financial case for paying farmers more is simple: if we don't do it now, there won't be coffee to sell later..."
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"James Cropper becomes world's first firm to separate plastic content from cups, leaving pulp fit for making luxury papers..."
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"Draft regulations about what you may or may not sell as coffee in South Africa say that even a coffee and chicory mixture must be at least half coffee and have a minimum level of caffeine ..."
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"While the coffee chain explores a new tracking system and mobile app, two surveys show that not everyone is fully on board with the much-hyped distributed ledger technology ..."
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"McDonald's announced it's launching a new line of espresso-based beverages, flavored with chocolate, caramel, and hazelnut. ..."
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"Ford owners and coffee drinkers will soon have a new voice-enabled way to order their morning cup of joe from Starbucks. The coffee giant today announced ..."
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"Tweeting behavior reveals the patterns of how people eat through the world ..."
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From
qz
"On its first day in sub-Saharan Africa, Starbucks supplied blankets and umbrellas along with free coffee samples to its new customers who lined up in an uncharacteristically cold, wet Johannesburg on Thursday ..."
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"A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer ..."
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"The development of a coffee culture can be visualised as occurring in different waves. The first wave is when coffee is introduced to the market in the form of mass-produced brews. The second wave focuses..."
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"Twitter and Starbucks are letting consumers send each other coffee gifts via a tweet. Want to get in good graces with a Twitter pal? Type "@tweetacoffee to" and then the Twitter handle of the recipient before sending your tweet..."
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"Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating following the Aug 26 announcement that Seattle-based Starbucks plans to bring its famous green sea nymph logo to Colombia by opening 50 coffee houses over the next five years...."
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