"Consumers are confused by many of the green claims made on product packaging, especially those which are technical, generic or simply involve a logo with no context, a study has found ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Coca-Cola, the soft drinks giant, has been criticised by representatives of UK charities over its decision to highlight health claims in its advertising..." 
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"If you are trying to sell a product, a service or even a personality (such as running for office), you will experience the most success if your marketing ..."
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"Pain relief brand Nurofen has been reprimanded by the Therapeutic Goods Administration over its claims of "targeted relief".
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