consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Video games allow characters more varied sexual identities

Video games allow characters more varied sexual identities | consumer psychology | Scoop.it

"Video games have become more inclusive regarding gender and sexuality, adding features to accommodate L.G.B.T. players ..."

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An Incredible New Guinness Ad Breaks The Industry Stereotype

An Incredible New Guinness Ad Breaks The Industry Stereotype | consumer psychology | Scoop.it

"A new ad for Guinness positions the product as the beer for men of kindness and character..."

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Neil Gains's curator insight, September 8, 2013 5:45 AM

An interesting take on beer and buddies from Guinness

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McDonald's Happy Meal character frightens social-media users - Bloomberg

McDonald's Happy Meal character frightens social-media users - Bloomberg | consumer psychology | Scoop.it

"So far,  it's mainly drawn alarm and ridicule on social media ..."

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