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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Luxury brands should take a page from technology companies like Apple and adopt 'ecosystem models' to develop new markets, channels and products, advises a recent report by The Boston Consulting Group..." 
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Scoop.it!
"Many brands are failing to use social media and digital channels to tell stories effectively because they remain fearful of losing control to consumers, a leading industry figure has argued..."
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