consumer psychology
31.8K views | +8 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

How Castle Lite unlocked extra cold enjoyment during its most challenging time

How Castle Lite unlocked extra cold enjoyment during its most challenging time | consumer psychology | Scoop.it

"When the Covid-19 pandemic hit South Africa and businesses were no longer able to host live events nor sell their products due to the lockdown, many brands like Castle Lite had to quickly put all their plans for the year on ice and rethink how they would stay relevant..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Four e-commerce challenges for luxury brands

Four e-commerce challenges for luxury brands | consumer psychology | Scoop.it

"Have you ever noticed that luxury brands rarely sell online? Sure, big names have elaborate, appealing websites, but many of them have restricted ecommerce offerings because it’s just not exclusive enough ..." 

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

For Coke, challenge is staying relevant - New York Times

For Coke, challenge is staying relevant - New York Times | consumer psychology | Scoop.it

"And parents, who in previous generations often introduced their children to Coke, typically when they were ages 6 to 8, have been holding back, largely because of health concerns ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Consumers want culturally relevant brands says new research, but that brings its own problems

Consumers want culturally relevant brands says new research, but that brings its own problems | consumer psychology | Scoop.it

"Don't do a knee-jerk reaction to some study. Think through what it might really mean ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Bracing for seven critical changes as fintech matures | McKinsey & Company

Bracing for seven critical changes as fintech matures | McKinsey & Company | consumer psychology | Scoop.it

"The fintech sector is being shaped by shifting market conditions, new regulations, and changes in consumer demands and behaviors ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Digital marketing maturity: the race is on

Digital marketing maturity: the race is on | consumer psychology | Scoop.it

"Social media offer companies new ways of interacting with their customers, but few have got to grips with it..."

No comment yet.