Christmas comes early for Ulta, thanks to a new partnership with Kylie Jenner  | consumer psychology | Scoop.it
From www.forbes.com - September 24, 2018 1:56 AM

"Ulta signs a deal to carry Kylie Jenner's Kylie Cosmetics line in all its 1,300+ stores by the holiday season. It's a big score as the company looks to draw more young beauty customers into its doors to compete with Sephora ..."