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Scoop.it!
'Celebrities have been used to sell products since the 19th Century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer and the brand, as the nature of the relationship changes ..." 
Scoop.it!
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"As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown. You can’t buy your way to glory in the World Cup ..."
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Scoop.it!
"There has been a growing trend of brands using celebrity ambassadors to promote their products. This form of endorsement has generated social conversation about the brands as well as the endorsers themselves ..."
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Machine For Food Packaging, nowadys we are watching packing machine industry is going on next level.