consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Sarah Jessica Parker is building a stiletto empire

Sarah Jessica Parker is building a stiletto empire | consumer psychology | Scoop.it

'Sarah Jessica Parker is holding court inside her new shoe store in lower Manhattan, wearing a pair of her own heels and surrounded by cameras and staff. Outside, past the security guards, dozens of fans are lined up to meet her and perhaps buy some sandals. Passersby scurry up to the windows to snap a quick pic ..."

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Macy's Latin turn with Thalia

Macy's Latin turn with Thalia | consumer psychology | Scoop.it

"Targeting the Latin American community has been a big miss for the retailer ..."

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Giorgio Armani: The man, the brand, the empire

Giorgio Armani: The man, the brand, the empire | consumer psychology | Scoop.it

"Fashion legend Giorgio Armani explains how he went from a 40-year-old window dresser to the godfather of fashion in a rare in-depth interview with GQ ..."

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