"There's some bad blood brewing between Taylor Swift fans and Ticketmaster ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The singer wore the Italian brand for her wedding to Sam Asghari, culminating a longstanding fashion relationship ..." 
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"The first lady sullenly clutching her Hermès Birkin close while leaving Air Force One started a meme for millions – so how many of the coveted bags does she own ..."
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Surveillance fears grow after Taylor Swift uses face recognition tech on fans | Music | The Guardian
"Pop star’s reported use of software to root out stalkers may be well meant, but it fuels a disturbing trend, experts say..."
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From
nrf
"Why NRF has invited Serena Williams to speak at the Shop.org conference ..."
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"J.C. Penney is betting on singer Lionel Richie to bring “newness and inspiration” to the soft home side of the business to draw both Penney’s core shoppers, 70% of which are female, as well as new consumers, said Katheryn Burchett, senior vice president of merchandising for J.C. ..."
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"If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures …"
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"Bonang Matheba's brand is doing pretty well for itself without having to try milk it's fan base ..."
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"Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned ..."
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"They're more expensive and less eco-friendly than ground or instant coffee, but we can't get enough of single-serve pods ..."
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"In the age of social media, celebrities like Beyoncé, Taylor Swift and David Bowie realized the value of maintaining a sense of mystery ..."
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"Whimsical mascots like those churned out by Hiromi Kano have become almost as closely associated with Japan as Mt. Fuji and sushi ..."
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From
www
"Fashion legend Giorgio Armani explains how he went from a 40-year-old window dresser to the godfather of fashion in a rare in-depth interview with GQ ..."
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"The study of the Beyoncé brand through her use of Instagram ..."
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Cultural appropriation? Kendall Jenner's 818 tequila is rained with criticism and memes after launch
"The model Kendall Jenner is the target of controversy after presenting her tequila brand 818, because in social networks she is accused of cultural appropriation by exploiting the Mexican aesthetic in her marketing ..."
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"The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter's name ..."
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'Sarah Jessica Parker is holding court inside her new shoe store in lower Manhattan, wearing a pair of her own heels and surrounded by cameras and staff. Outside, past the security guards, dozens of fans are lined up to meet her and perhaps buy some sandals. Passersby scurry up to the windows to snap a quick pic ..."
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"Roger Federer, a 20-time Grand Slam tennis champion, is reportedly on the hunt for a new sponsorship deal as his long-running Nike agreement expired earlier in the year. According to reports, Federer could commit to a Uniqlo deal that would net him a 193% pay increase ..."
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"David Beckham has today announced that he is adding another string to an already rather full bow, launching a grooming brand called House 99 in partnership with L’Oréal ..."
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"The 42-year-old sports star's image is being used to promote the brand of hair gel - whose slogan is 'Xxtra hard' - which is manufactured in Japan ..."
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"Learn how to your business can break away from traditional advertising and use consumer envy on Instagram and other platforms to your advantage for sales ..."
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"Beauty manufacturers are resorting to psychological marketing tricks. They make products seem more scientific to make them seen effective. Tricks include using famous people to sell products ..."
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"How do we recognize a brand? What do consumers see, and how different is that from the ways brands are structured? ..."
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"No longer voiceless mannequins, today’s crop of supermodels reflect the values of the millennials who have embraced social causes and social media ..."
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