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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Day of the Dead, Dia de los Muertos, goes mainstream for retailers

Day of the Dead, Dia de los Muertos, goes mainstream for retailers | consumer psychology | Scoop.it

"The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones. Learn more about the holiday that’s gaining traction in the U.S. ..." 

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Has Apple forgotten iPod? Device turns 15 but firm doesn't celebrate

Has Apple forgotten iPod? Device turns 15 but  firm doesn't celebrate | consumer psychology | Scoop.it

"In October 2001, Steve Jobs unveiled the first ever iPod. The decision not to celebrate its birthday may have been a conscious effort by Apple not to promote a device no longer listed ..."

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2018 Halloween shopping behavior

2018 Halloween shopping behavior | consumer psychology | Scoop.it

"2018 Halloween spending is expected to reach a total of $9 billion ..."

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Pokémon will celebrate its 20th anniversary with an ad on Super Bowl 50

Pokémon will celebrate its 20th anniversary with an ad on Super Bowl 50 | consumer psychology | Scoop.it

"In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary. Details were scant about what the commercial will entail ..."

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