consumer psychology
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Real-life consumer psychology – with a touch of technology
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IKEA's new app strategy and retail's augmented future | WARC

IKEA's new app strategy and retail's augmented future | WARC | consumer psychology | Scoop.it

"IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail ..."

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Those photos in the IKEA catalogue aren’t photos

Those photos in the IKEA catalogue aren’t photos | consumer psychology | Scoop.it

"Ever wondered how IKEA comes up with those awesome room ideas you see in their catalogue and on their site? Well a lot of those room ideas are completely made up and are instead 3D renders, not photos ..."

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Ikea’s New Catalog Magically Transforms Into Furniture

Ikea’s New Catalog Magically Transforms Into Furniture | consumer psychology | Scoop.it

"Most augmented reality apps are silly. You sit in front of your computer, aim the webcam at your desk, and some moving promotion appears to be standing there (you know, sort of, because you’re still looking through your laptop to make that happen)..."

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Failed retail brands get new lives on web

Failed retail brands get new lives on web | consumer psychology | Scoop.it

"Failed retail brands are getting new lives on the Web ..."

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Pinterest's evolution into shopping catalog - Digiday

Pinterest's evolution into shopping catalog - Digiday | consumer psychology | Scoop.it

"Pinterest has added price-sorting feature to its "Gifts" category, making it that much easier to shop from the platform ..."

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