consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How Coca-Cola is thriving despite declining soda consumption 

How Coca-Cola is thriving despite declining soda consumption  | consumer psychology | Scoop.it

"Coca-Cola has been able to grow revenue organically and inorganically at an impressive pace. Earnings are growing even faster than revenue ..."

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Why customer psychology is the key to successful content marketing

Why customer psychology is the key to successful content marketing | consumer psychology | Scoop.it

"Do you leverage the power of emotions and customer psychology while creating content? ..."

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How Stuart Weitzman built a multi-million dollar brand

How Stuart Weitzman built a multi-million dollar brand | consumer psychology | Scoop.it

"The founder of Stuart Weitzman shoes said that doing things differently from everyone else helped him create a multi-million dollar global brand ..."

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How Lego clicked: the brand that reinvented itself | Johnny Davis

How Lego clicked: the brand that reinvented itself | Johnny Davis | consumer psychology | Scoop.it

"The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand ..." 

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The rise and fall of McDonald’s Happy Meals

The rise and fall of McDonald’s Happy Meals | consumer psychology | Scoop.it

"Fast food's most recognizable kids meal has a long and winding story ..."

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Eight outstanding content marketing case studies

Eight outstanding content marketing case studies | consumer psychology | Scoop.it

"Here are 8 content marketing case studies to show you a variety of goals, strategies and achievements you should consider for your own content marketing ..."

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Instagram Marketing: Five success stories - Mediabeta Projects Blog

Instagram Marketing: Five success stories - Mediabeta Projects Blog | consumer psychology | Scoop.it

"Great instagram marketing? Read five success stories! Let's go through each one closely innovative campaigns for Nike, Starbucks, Oreo, Ikea and General Eletric ..."

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Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle

Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle | consumer psychology | Scoop.it

"The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts ..."

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Ten brands that went flat in 2014 and why | JUST™ Creative

Ten brands that went flat in 2014 and why | JUST™ Creative | consumer psychology | Scoop.it

"A look at 10 flat branding / logo design redesign examples from big brands in 2014 and the reasons why ..."

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Three big brands who aced social media [CASE STUDIES]

Three big brands who aced social media [CASE STUDIES] | consumer psychology | Scoop.it

"This is a guest post by Hilary Smith. Businesses today know the benefits that come with social media ..."

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5 Social Media lessons to learn from Virgin America @VirginAmerica

5 Social Media lessons to learn from Virgin America @VirginAmerica | consumer psychology | Scoop.it

"How Virgin America uses Social Media to promote their brand online. What are the key elements from their social media strategy? FIve lessons that you can learn..."

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Retail innovation: Trends, challenges and opportunities | Innovation Management

Retail innovation: Trends, challenges and opportunities | Innovation Management | consumer psychology | Scoop.it

"Retail giants such as Amazon have literally eaten up thousands of stores world over, capturing considerable market share. Although legacy retailers can blame Amazon (think Prime, Marketplace, Echo, Go, and several patents and acquisitions) for anticipating consumer needs and redefining retail, they ..."

Brenda Jackson's curator insight, July 14, 2018 3:08 PM
Retail big box stores are closing down left and right. Whoever though Toys'R'Us and stores like Sears would be closing stores. What you care about is how does this impact prices for you now and in the future?Let's hope Amazon will not suppress prices then when all the competition is gone raise prices for consumers. Check out this article
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Canada Goose: From warm coat to hot fashion - Bloomberg 

Canada Goose: From warm coat to hot fashion - Bloomberg  | consumer psychology | Scoop.it

"Here's the marketing trick that made Canada Goose a status symbol ..."

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Red Bull marketing strategy: What you need to know + how to copy it 

Red Bull marketing strategy: What you need to know + how to copy it  | consumer psychology | Scoop.it

"How did Red Bull build an unbeatable content marketing machine? Learn what gives their strategy wings (and borrow their secrets for your own brand) ...."

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Starbucks is entering a new era — and four jokes reveal the biggest problems haunting its business

Starbucks is entering a new era — and four jokes reveal the biggest problems haunting its business | consumer psychology | Scoop.it

"Starbucks was once the chain that convinced Americans to spend $4 on a cup of coffee. Now, it's the home of the Unicorn Frappuccino. Here's what's next ..."

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Eleven things hardly anyone knows about Nike

Eleven things hardly anyone knows about Nike | consumer psychology | Scoop.it

"The phrase "Just Do It" was coined by a murderer ...."

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Ten effective uses of case studies for marketing software products

Ten effective uses of case studies for marketing software products | consumer psychology | Scoop.it

"One of the best forms of advertising for your business is referrals from past and current customers. This can come in the form of testimonials, reviews, or personal conversations ..."

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Case study on consumer behaviour: Gillette

Case study on consumer behaviour: Gillette | consumer psychology | Scoop.it

"When most people hear “GILLETTE”, one thing comes to mind—Razors. That’s to be expected, since safety razors were invented by King C. Gillette in 1903, and the product in various forms has been the core of the company’s business ever since ..."


Via Abey Francis, aman
Abey Francis's curator insight, December 15, 2013 5:01 AM

One Gillette success, Right Guard Deodorant, was market leader in the 1960’s. Right Guard was one of the first Aerosols, and it became a family product which was used both by men and women. However, the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants, various product forms and applicators, and many different scents. As a result, Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive.


An even more embarrassing situation is Gillette’s foamy shaving cream, a natural fit with the razor business. S. C Johnson and Sons Edge Gel have supplanted that brand as the leading seller. These experiences created frustration at Gillette. Despite its preeminence in razors and blades, the company has been unable to sustain a leading position across the full range of toiletries.

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How Lego became the Apple of toys

How Lego became the Apple of toys | consumer psychology | Scoop.it

"After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company's top-secret Future Lab ..."

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Big data case study: FIFA World Cup 2014 - Marketing Interactive

Big data case study: FIFA World Cup 2014 - Marketing Interactive | consumer psychology | Scoop.it

"This is why SingTel combined its entire suite of analytics capabilities to give advertisers a holistic view of consumer behaviour during the recent FIFA World Cup 2014 ..."

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WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette

WhatsApp versus BBM: The diffusion of innovation - www.arabiangazette | consumer psychology | Scoop.it

"An innovation theory analysis reveals how WhatsApp has won the battle against BBM ..."

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The Rise and Fall of Sony, Panasonic, and Sharp and How to Survive Digital Darwinism - Brian Solis

The Rise and Fall of Sony, Panasonic, and Sharp and How to Survive Digital Darwinism - Brian Solis | consumer psychology | Scoop.it
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