consumer psychology
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Real-life consumer psychology – with a touch of technology
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Will removing cartoon characters from cereal boxes change consumers' focus?

Will removing cartoon characters from cereal boxes change consumers' focus? | consumer psychology | Scoop.it

"Just the mention of the words “kid food” is enough to make almost everyone groan — except maybe children themselves ..."

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Plain packaging: ‘Brand-theft’ or better consumer protection? – EURACTIV.com

Plain packaging: ‘Brand-theft’ or better consumer protection? – EURACTIV.com | consumer psychology | Scoop.it

"The rising trend of imposing plain packaging on unhealthy products has raised eyebrows in the industry, which fears that its brands are under threat. The World Health Organisation, on the other hand, insists that the measure provides a long-term benefit for public health ..."

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