PepsiCo Thinks Its Drinks Aren't Smelly Enough, Wants To Add Scent Capsules | consumer psychology | Scoop.it

"Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, "I would drink so much more of this juice if it smelled even more orange-y"? Probably not, but the folks at Pepsico are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened..."

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