"The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"... What I really like though is that companies have the guts to challenge existing understandings of consumer behaviour ..." ©
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