"With the implementation of blockchain technology and Web3, businesses and individuals alike are quickly seeing the value in what NFTs and digital asset ownership can offer their customers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"There’s more to breakthrough products than being first to market ..." 
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"The company is experimenting with new ways to shop–and rewriting its business model in the process. ...."
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"By offering all three benefits of a price- and propostion-simplifier, Uber's founders were able to create a service no one knew they needed ..."
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"Imagine if you got rewarded every time you rode your bike instead of driving, or if you could received a tangible benefit whenever you made a greener choice. Would this change how you go about your day? And could that change be a stimulus to speed up advances in global sustainability? ..."
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"In recent years the consumer trust towards the classic media started dropping. In the search for profit, the new type of business model emerged with the recent growth of social media ..."
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From
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"Jim Cramer sits down with Etsy CEO Josh Silverman at his company's headquarters to hear about how Etsy is carving its own space in the world of e-commerce ..."
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"Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology leadership ..."
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"Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain ..."
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"Should the rise of digital have any bearing on the value of branding in today's world or are branding fundamentals still relevant? Find out here ..."
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