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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"With a week to go before the Super Bowl, 15 brands have thrown their hat into the advertising ring for the first time, some ready to blow the annual budget on one throw of the dice ..." 
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"...Consumers are now spending over 10% of their media time on mobiles, fast catching up with traditional media like TV. However advertisers are still only allocating 1.6% of their marketing budgets to reach their customers via mobile..."
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"Running is simple: just lace up some shoes and go, right? We’ve even told you that you don’t need to buy expensive shoes ..."
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"If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective ..."
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