consumer psychology
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Real-life consumer psychology – with a touch of technology
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Mute brands: Why your brand needs a voice | WARC

Mute brands: Why your brand needs a voice | WARC | consumer psychology | Scoop.it

"Brands place great store by their visual branding but have neglected their audio branding, something that is becoming increasingly important, according to Global's Jo McChristie ..."

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The CRAZY social media content strategy of Mountain Dew

The CRAZY social media content strategy of Mountain Dew | consumer psychology | Scoop.it

"Out of all the social media content strategies and brand voices you could pick, you’d have a hard time going zanier than Mountain Dew ..."

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