consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Coke and Pepsi's rivalry shaped marketing — and where it goes next

How Coke and Pepsi's rivalry shaped marketing — and where it goes next | consumer psychology | Scoop.it

"As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition ...."

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Are brand rivalries like the Taco Bell-McDonald's dust-up good marketing?

Are brand rivalries like the Taco Bell-McDonald's dust-up good marketing? | consumer psychology | Scoop.it

"Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late March defined by brand marketers having a little fun at another's expense ..."

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